The decline of personal luxury cars downsized the Cougar to return as a sports car after 25 years as a personal luxury car. Of the three names that had constituted Ford's personal luxury lineup, Mark, Thunderbird, and Cougar, the Cougar returned first. This time, it is based on the CDW-27 platform, the same platform that serves as the basis for the Ford Mondeo (Ford Contour & Mercury Mystique in the United States and Canada).
This generation of Cougar had a far more contemporary package, with modern DOHC 4-valve engines, a fully independent multilink suspension, and front-wheel drive. This was also the first hatchback Cougar, and the first to have its own body, unshared by any Ford. The body design used a philosophy Ford dubbed "New Edge" design: a combination of organic upper body lines with sharp, concave creases in the lower areas. The Cougar's body, and the New Edge idea in general, was introduced as a concept called the Mercury MC2 in 1997.
The 1999–2002 Cougars were available with two engine options, the 2.0 L Zetec 4-cylinder engine with 130 horsepower, and the 2.5 L Duratec V6 with 170 horsepower. Also, two transaxle options were available: the manual Ford MTX-75 transmission (the only available option with the 4-cylinder Zetec engine), or the automatic Ford CD4E transmission (available in the U.S. with either engine, although the I4/Automatic combo was extremely rare; supposedly only 500 Cougars were built with the I4/Auto combination). "Sport Package" models with the V6 featured 4-wheel vented disc brakes (from the Contour SVT), and had no speed governor installed.
Ford also prepared two high performance concept-only versions dubbed the "Eliminator", which was a supercharged version built with aftermarket available parts, and the "Cougar S", which featured new body work, all-wheel drive and a 3.0 L Duratec engine.
Interestingly, Ford also sold this generation of Cougar in Europe and Australia as the Ford Cougar, but was not a sales success—surprising given that the Mondeo sold well in many countries outside North America.
This generation never sold well. Admittedly, demand for all coupes continued to dwindle, but the sedan versions also languished in North America, suggesting that the Mondeo platform was simply not well suited there—though there is a theory that Ford did not market the Contour and its Mercury Mystique twin properly while the market for the similarly sized BMW 3 Series grew. A high-performance Cougar S (not to be confused with the concept) was discussed in the press, which was essentially a Contour SVT with a Cougar body; however, this version never made it into production. In order to help create excitement for the Cougar, Mercury created several paint and trim packages:
- C2 (2001-2002 model years) available in either French Blue, Silver Frost, or Vibrant White, along with special blue interior accents
- Zn (2000-2001 model years) available with special Zinc Yellow paint, special Visteon hood scoop and spoiler
- XR (2002 model year) available in either Black or Laser Red, with special black and red seats and interior trim
For the 2001 model year, the Cougar was "updated" with new headlights, front and rear facsias, and updated interior trim.
Based on a 112,000-mile 2002 Mercury Cougar with a V6 and automatic transmission, this one-of-one Cougatti has a starting bid of $89,000 and no takers as of this writing. Potential buyers get all the body work, 20-inch wheels, angel eye HID headlights, LED tails, two gas caps (one functional), and power windows/mirrors.
