Fiat Starts Combining Lancia and Chrysler Networks in Europe

Written By nyit on Sunday, May 23, 2010 | 8:23 AM

In the continuing process of reorganizing Chrysler and Lancia, Fiat will be working to combine both brands' dealership and supply networks throughout Europe.

The combined-dealerships will be known as Lancia throughout mainland Europe and Chrysler in the UK. The reason for that is Chrysler is currently established in the UK, while Lancia is not.

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