GM May Introduce Opel in Australia as VW-Rival and Stand Alone Brand

With Saab's recent sale to Spyker and the global financial crisis effectively killing plans to import the Cadillac CTS into Australia, GM Holden is contemplating adding Opel as a premium brand in order to go head-to-head with Volkswagen.

In more recent times and without forgetting cars like the Vauxhall Viva-based Torana and the Opel Rekord / Senator / Omega rooted Commodores, the introduction of the Opel-sourced Corsa supermini in 1994 marked a return to prominence for Opels down under. The Corsa was followed soon after by the Astra small car and Vectra mid-size sedan / hatch. The Astra was particularly successful for Holden, though it all came to a head with GM's purchase of Daewoo in 2001.

Read more »