Has the Detroit Motor Show Lost its Mojo?

Written By nyit on Wednesday, January 12, 2011 | 5:54 PM


With the U.S auto market catching momentum in 2010, most of us had high expectations for this year's edition of the North American International Auto Show. And while Porsche's comeback to the show after a four-year hiatus was a welcome addition, the absence of key players such as Nissan, Infiniti and Mazda continues to worry.

But even the companies that did take part in the show didn't really impress with their offerings. The fact that the first press day was more than enough for the participating [mainstream] brands to announce their new production and concept models at the Cobo Center, says a lot about this year's event.

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