Jeep to Revive Grand Wagoneer Nameplate with New 7-Seat SUV, Marchionne Says Commander was "Unfit for Human Consumption"

Written By nyit on Tuesday, January 11, 2011 | 7:34 AM


In talking with reporters on Monday at the North American International Auto Show in Detroit, Chrysler and Fiat Group CEO Sergio Marchionne revealed plans to bring the Jeep Grand Wagoneer nameplate back to life with an all-new seven seat SUV model, based on the underpinnings of the recently launched Jeep Grand Cherokee and Dodge Durango.

“It's time we gave the market an upper-scale Grand Wagoneer,” said Marchionne. “You'll see it in January 2013.”

As expected, reporters asked Marchionne how the Grand Wagoneer would differ from the seven-seat Jeep Commander, which Chrysler killed last year. The CEO's answer was piercingly honest: “That car was unfit for human consumption. We sold some. But I don't know why people bought them.”

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