Infiniti Wants to Double its European Sales this Year

Written By nyit on Tuesday, March 8, 2011 | 9:19 AM


Nissan's luxury brand Infiniti aims to double its sales in Europe during the 2011 fiscal year, according to company officials. The expected growth will be fueled not only by the introduction of new models and powertrain options, but also by the expansion of its dealer network.

"In 2011, Western Europe will be somewhere between 7,000 and 8,000 units" said Infiniti Europe Vice President Jim Wright in an interview with Automotive News. That is a substantial increase over the 4,500 units sold in the 2010 fiscal year ending March 31, albeit still not even close to challenging the other premium automakers in Europe (i.e. BMW sold 45,600 cars in January 2011 alone).

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