Lamborghini Inaugurates Flagship European Boutique Store in Berlin, Germany

Written By nyit on Wednesday, March 16, 2011 | 6:20 AM


For those of you wondering what the Lamborghini Aventador LP700-4 caught on video last week was doing in Berlin, Germany, it turns out the Italian supercar was the star attraction at the opening of a new flagship boutique dedicated exclusively to the assortment of "Collezione Automobili Lamborghini".

Being an Italian company and all, you’d expect Lamborghini to launch its first Fashion Store in Europe somewhere in Italy, but the firm’s German bosses decided otherwise choosing Berlin. “This confirms the role of Berlin as the capital of fashion and lifestyle, with extraordinary vitality and attractiveness for all of Europe," said Sandra Salameh, CEO of LFS Luxury Fashion Store Berlin GmbH.

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