Everyone seemed to love Volkswagen's Darth Vader Super Bowl commercial. In fact, some people out there liked it so much that they wanted to see what it would be like had Toyota made the ad. Well now we know (which is half the battle). Needless to say, the Toyota version isn't as heartwarming. It is quite entertaining, though. Check out the clip below for 1:08 of dark-sided hilarity.
However, despite the record viewing number,
Chevy's lovely ladies couldn't beat Volkswagen's little Darth Vader in the Passat ad for the most favorite commercial of the game with a Nieslen likability index of 186 (the average score for the Super Bowl ads is 100, meaning VW's Passat ad was almost twice as liked as the average commercial).
We've already told you about Volkswagen's plans to air two new commercials during this Sunday's Super Bowl event and even shown you a teaser trailer of the 'Black Beetle' ad, but today, the German automaker released the full TV spots for both the 2012 Passat and 2012 New (or is that New2?) Beetle on Youtube.
The first advert is about the upcoming Beetle and shows a real bug with white racing stripes acting like a car on the forest ground, while the other commercial is for the U.S.-market spec 2012 Passat and is more humorous concentrating on a child dressed up as Darth Vader. Watch them both right after the break.
The first advert is about the upcoming Beetle and shows a real bug with white racing stripes acting like a car on the forest ground, while the other commercial is for the U.S.-market spec 2012 Passat and is more humorous concentrating on a child dressed up as Darth Vader. Watch them both right after the break.
The National Highway Traffic Safety Administration [NHTSA] has upgraded an ongoing investigation into the Volkswagen Passat with 4-cylinder turbo powerplants over reports of engine fires to include all sedans from the 2001-2007 model years and Wagons from the 2006-2007 model years. Last summer, the government agency had opened a preliminary examination into the 2002-2003 model year Passat amid concerns on fires caused by failing ignition coils. The upgraded investigation now covers some 490,000 VW Passats.
According to a document filed on the safety agency's web site, the Office of Defects Investigation [ODI] has received 14 complaints alleging that a fire started in the engine compartment of the vehicle that may be related to ignition coil failure, and 21 complaints of ignition coil failure that did not result in a fire. Volkswagen said it has received another 199 complaints for problems related to coil failures.
The reports received by the NHTSA state that the "vehicle hesitated or lost power, and the check engine or dashboard lights illuminated", and that "the vehicles were repaired by replacing the faulty ignition coil(s) while some of the complaints indicated that the ignition coils were replaced more than once".
Joining an increasing number of advertisers, Volkswagen plans to air two never before seen TV spots during the 2nd and 4th quarters of Super Bowl XLV on February 6. The 30-seconds ads will showcase two models, the all-new 2012 Passat sedan that we first saw in Detroit earlier this month, and the so-called 21st Century Beetle.
The German company has teamed with Lucasfilms for the 2012 Passat spot, which will feature a pint-sized Darth Vader making use of the Force when he discovers the family saloon in the driveway.
The commercial for the next generation of the Beetle won't actually show the car but it will supposedly tease its silhouette while showing a beetle scurrying through the ground like a car outperforming all the other creatures. "The ad is an homage to some of the greatest car chase scenes in the history of film and TV," said VW of America in a statement.The next Beetle is scheduled to get its official debut in May.
“Both spots show the creativity and innovation that people expect from an iconic brand like Volkswagen,” added Mike Sheldon, CEO, Deutsch LA, Volkswagen’s Agency of Record. “The Super Bowl is unlike any other media platform in the world in terms of its reach and cultural influence. It is tailor-made for big announcements and is the perfect way for VW to engage the American public.”
While the design may not be engaging, the car's lower sticker prices will certainly attract more buyers as the new Passat will start from around $20,000 or some $7,000 to $8,000 less than the 2011MY it replaces.
However, keep in mind that while the base 2011 Passat was offered with a modern 200HP 2.0 TFSI, the entry-level 2012MY Passat will come with VW's old 2.5-liter five-cylinder unit rated at 170HP.
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The four-door saloon model will be launched in the States in mid-August with an entry-level price in the US$20,000 range, according to the company. Final prices will be announced in March. "There is hardly any other saloon of this size (exactly 191.7 inches or 4,868 mm long) that offers such high technology and quality at a comparable price," said Volkswagen in a statement.
Chances are you've already seen a set of pictures, supposedly depicting the U.S. market version of the 2012 Volkswagen New Midsized Sedan (NMS), floating around on the web-o-sphere this week. As always, we looked around and tried to find the original or one of the original sources of the photos. Turns out that these pictures originated from a Chinese car site called Autohome. If we are to believe the report, what you see here is the China-market version of the NMS. Even so, we would like to note that we're not entirely convinced of their authenticity as the photographs could very well be fabricated.
Read more »Chances are you've already seen a set of pictures, supposedly depicting the U.S. market version of the 2012 Volkswagen New Midsized Sedan (NMS), floating around on the web-o-sphere this week. As always, we looked around and tried to find the original or one of the original sources of the photos. Turns out that these pictures originated from a Chinese car site called Autohome. If we are to believe the report, what you see here is the China-market version of the NMS. Even so, we would like to note that we're not entirely convinced of their authenticity as the photographs could very well be fabricated.
Read more »
Starting with VW's proposal in the compact coupe segment, all entry-level and GT trim models with the 2.0-litre 140HP diesel engine now feature BlueMotion Technology modifications, which include Stop/Start and battery regeneration systems, thus helping to create the cleanest and most fuel efficient Scirocco to date.
Starting with VW's proposal in the compact coupe segment, all entry-level and GT trim models with the 2.0-litre 140HP diesel engine now feature BlueMotion Technology modifications, which include Stop/Start and battery regeneration systems, thus helping to create the cleanest and most fuel efficient Scirocco to date.
