In a somewhat strange move, the Chrysler Group's Ram Truck division announced today that it would launch a new entry-level version of its 1500 pickup truck equipped with a standard HEMI V8 engine, but it has yet to decide on the vehicle's name. According to the company, the new model is currently known under the code name “Adventurer".
The Detroit firm said the new model borrows the formula of the 2011 Ram Tradesman and is aimed at "first-time buyers and owners who are looking for a vehicle with performance and style that they can customize and make their own."
The unnamed new Ram 1500 will come equipped with a 5.7-liter HEMI V8 engine delivering 390 horsepower and 407 lb.-ft. of torque as standard. It will be offered in a monochromatic paint scheme featuring a body-colored grille with black honeycomb inserts, body-colored front fascia and body-colored rear fascia with chrome-tipped dual exhausts.
Other standard features include fog lamps, 20-inch aluminum wheels with locking lug nuts, a locking tailgate, cargo lamp, rear-bumper step pad, 6” x 9” side-view mirrors, a 160-amp alternator, 3.55 rear axle ratio, 700-amp maintenance-free battery, four and seven-pin trailer wiring harness, heavy-duty front and rear shock absorbers, and front and rear stabilizer bars.
Inside, Ram's new pickup truck model get a heavy-duty vinyl 40/20/40 split-bench seat, air conditioning, six-speaker media center with CD and MP3 player, as well as audio jack input for mobile devices and automatic headlamps.
The standard list of safety features include front air bags, supplemental front curtain and side air bags, anti-lock four-wheel disc brakes and electronic stability control.
Ram said that buyers will also be able to choose from a variety of options ranging from Mopar chrome tubular side steps to a Sirius Satellite Radio.
“We know we have the formula right,” said Ram Truck President and CEO Fred Diaz. “Now we just need a great name that promotes pride of ownership. This new Ram model will be an attractive alternative for a younger or first-time buyer looking for performance at an affordable price. Case in point, it will have more horsepower and a lower base price than our competitors’ entry-level performance cars with the added benefit of versatility and capability.”
The new truck will come as a regular cab, short-bed model, with a choice of 4x2 or 4x4 drivetrain. Sales will begin in the second quarter of the year with prices starting from 23,830, including $975 destination charge.
Chrysler's Ram division introduced the a new Tradesman option package for the 2011 Ram 1500 at the Chicago Auto Show. Based on the ST trim level, the new variant comes with the 390HP 5.7-liter HEMI V8 and five-speed automatic transmission, accompanied by a more comprehensive standard equipment list.
The Tradesman packages includes the Class IV trailer hitch, heavy-duty engine and transmission cooling, 17-inch steel wheels, front and rear heavy-duty shock absorbers, front and rear stabilizer bars, 160-amp alternator and a 700-amp maintenance-free battery.
Furthermore, customers can choose from a long list of options such as 3.21 and 3.92 rear axle ratios, anti-spin differential, engine block heater, folding trailer-tow mirrors, rubber floor mats, tire pressure monitoring system and a variety of tow hooks.
Available in short- and long-bed configurations, in two- and all-wheel drive configurations, the Tradesman has a maximum towing capacity of 10,450 lbs. According to Ram, the 4x2 models return 20 mpg (11.7 lt/100 km) on the highway.
“The Ram Tradesman is named for -- and aimed at -- the heart of our business”, said Fred Diaz, President and CEO, Ram Truck Brand, Chrysler Group LLC. “This is a hard-working truck for hard-working people. Durability, reliability and value for the money are the top three considerations for our customers. Their truck is the most important tool they own and one they’ll use every day. The Ram Tradesman is a truck they can depend on”.
The 1500 Tradesman is due for launch in the second quarter of 2011, with a starting MSRP of $22,780, including the $975 destination charge.
We received some e-mails asking us if the green-colored Ram truck hiding behind the Chrysler-ized Prius 300C we showed you earlier today was a tricked out Dodge, or if, like many other project cars shown at the Tokyo Auto Salon, this too was a replica. The answer is it's a Ram Truck clone based on the Mazda Bongo Friendee, which is a Japanese domestic market MPV with seating for eight, offered between 1995 and 2005. Like the Prius 300C, the Ram Truck Friendee was built by a team of students from the Saitama Institute of Automotive Technology.
The Chevrolet Silverado took second place with 370,135 units, or some 158,000 less than the F-Series. Sales of GM's pickup truck were up 16,9 per cent from the previous year. Despite Toyota's recall debacle, the Camry finished third overall earning the title of the best-selling passenger car in the States with 327,804 units, posting an 8.1 per cent drop from 2009. The Honda Accord and Toyota Corolla followed in fourth and fifth positions respectively. Read more »
The largest of Chrysler's recalls involves 65,180 Dodge Journey vehicles manufactured from November 1, 2007, through September 7, 2008. According to a posting on the National Highway Traffic Safety Administration [NHTSA], the wires within the front door wire harnesses may fatigue and break. If this happens, the side-impact sensors may not work resulting in inoperative side airbags. Chrysler said it will replace the left and right door wiring harnesses free of charge.
Read more »
Today, the South Korean-based automaker vigorously denied the story through an official statement made from its U.S division.
"Hyundai Motor Co. denies that there are any current plans to bring a pickup truck of any type into the U.S. now or in the foreseeable future," the company said in its statement.
"Hyundai is not in discussion with Chrysler in regard to a selling a rebadged Chrysler Corp pickup truck, or any other vehicle, in the U.S," the automaker concluded.
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Ram's commercial chassis cabs, much like Ford's and GM's, are able to be spec'd out to suit a variety of customer needs: weight classes (3500, 4500, 5500), trim levels (ST, SLT and Laramie), "four cab-to-axle lengths (60, 84, 108 and 120)", engines (5.7 liter Hemi / cleaner, B-20 biodiesel-compatible 6.7 liter Cummins turbo-diesel), and 2- or 4-wheel-drive are all there to be chosen from.
The Detroit company said that it has began offering 0 percent financing or discounts (e.g. Dodge Charger buyers can choose from 0 percent financing for up to 72 months or a $3,000 rebate) on most 2010 model year Chrysler, Dodge, Jeep and Ram truck vehicles when financed through GMAC Financial Services.
The incentives announced are valid until June 1, 2010. For more details, check out the official release after the jump.
Anyone quoting a 3% drop by Chrysler is factoring in fleet sales, and that isn't exactly fair. However, a Chrysler spokesperson says, "Fleet is part our businesses strategy...We have to rebuild consumers' confidence in the company...The fact that large companies are willing to buy our vehicles helps rebuild that confidence." Hopefully.
Today, the Chrysler Group LLC and it's Italian parent company partner Fiat presented the firm's long-awaited five-year business plan that's supposed to show how Fiat will turn the U.S. automaker's fate around and save the company from going down. Many interesting thing were said and shown at the eight-hour long press conference including Chrysler's new logo but in this post, we'll concentrate on the 2010-2014 product plan of the Chrysler Group's core division that comprises of the Chrysler, Jeep, Dodge Cars and Ram Truck brands.The company's five-year product strategy that includes many new models based on Fiat platforms was unveiled by the Group's vice president of product planning, Joseph Veltri.
Starting off from Jeep, in 2010, aside from the market launch of the new Grand Cherokee, the Patriot, Compass, Wrangler and Liberty will be freshened. The following year, the Wrangler will receive another update including a new interior. 2013 will see the Jeep brand receiving three new models based on Fiat platforms including a small SUV, a common replacement for the Patriot and Compass, and a new Liberty. The Commander will most likely be dropped off in 2011.
Moving on the Chrysler, next year the brand will present the redesigned Sebring and 300 sedans while in 2012, a new Fiat-based compact sedan will join the range., In 2013, Chrysler will get three new products based on Fiat platforms, including a Fiat Group sourced small car (most likely the Punto), a successor to the Sebring and a new midsize crossover. An all-new Chrysler-developed Town and Country minivan will be presented in 2014.
In 2010, the Dodge Car brand will unveil refreshed versions of the Avenger and Journey, along with a fully redesigned Charger sedan and a new fullsize CUV. The Nitro will receive a facelift in 2011 as will the Challenger pony car while the Viper will be freshened up in 2012. The same year will see the introduction of a new Fiat-based compact sedan that will replace the Caliber which will be discontinued after 2012.
In 2013, Dodge will get yet two more Fiat-based models, a small car and a replacement for the Avenger sedan. The Grand Caravan will be replaced with a new model in 2014.
Finally, highlights of the newly-formed Ram Truck division's plans include the possible presentation of a new mid-size pickup truck based on a car platform in 2011, and the launch of Fiat-based small and large commercial vans in 2012. Furthermore, the company said that it will discontinue the production of the Dakota in mid-2011.
More details can be found in the presentation sheets below.
Chrysler LLC Group Product Plan 2010-2014
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Chrysler LLC Group Product Development
