In a somewhat strange move, the Chrysler Group's Ram Truck division announced today that it would launch a new entry-level version of its 1500 pickup truck equipped with a standard HEMI V8 engine, but it has yet to decide on the vehicle's name. According to the company, the new model is currently known under the code name “Adventurer".
The Detroit firm said the new model borrows the formula of the 2011 Ram Tradesman and is aimed at "first-time buyers and owners who are looking for a vehicle with performance and style that they can customize and make their own."
The unnamed new Ram 1500 will come equipped with a 5.7-liter HEMI V8 engine delivering 390 horsepower and 407 lb.-ft. of torque as standard. It will be offered in a monochromatic paint scheme featuring a body-colored grille with black honeycomb inserts, body-colored front fascia and body-colored rear fascia with chrome-tipped dual exhausts.
Other standard features include fog lamps, 20-inch aluminum wheels with locking lug nuts, a locking tailgate, cargo lamp, rear-bumper step pad, 6” x 9” side-view mirrors, a 160-amp alternator, 3.55 rear axle ratio, 700-amp maintenance-free battery, four and seven-pin trailer wiring harness, heavy-duty front and rear shock absorbers, and front and rear stabilizer bars.
Inside, Ram's new pickup truck model get a heavy-duty vinyl 40/20/40 split-bench seat, air conditioning, six-speaker media center with CD and MP3 player, as well as audio jack input for mobile devices and automatic headlamps.
The standard list of safety features include front air bags, supplemental front curtain and side air bags, anti-lock four-wheel disc brakes and electronic stability control.
Ram said that buyers will also be able to choose from a variety of options ranging from Mopar chrome tubular side steps to a Sirius Satellite Radio.
“We know we have the formula right,” said Ram Truck President and CEO Fred Diaz. “Now we just need a great name that promotes pride of ownership. This new Ram model will be an attractive alternative for a younger or first-time buyer looking for performance at an affordable price. Case in point, it will have more horsepower and a lower base price than our competitors’ entry-level performance cars with the added benefit of versatility and capability.”
The new truck will come as a regular cab, short-bed model, with a choice of 4x2 or 4x4 drivetrain. Sales will begin in the second quarter of the year with prices starting from 23,830, including $975 destination charge.
Chrysler's Ram division introduced the a new Tradesman option package for the 2011 Ram 1500 at the Chicago Auto Show. Based on the ST trim level, the new variant comes with the 390HP 5.7-liter HEMI V8 and five-speed automatic transmission, accompanied by a more comprehensive standard equipment list.
The Tradesman packages includes the Class IV trailer hitch, heavy-duty engine and transmission cooling, 17-inch steel wheels, front and rear heavy-duty shock absorbers, front and rear stabilizer bars, 160-amp alternator and a 700-amp maintenance-free battery.
Furthermore, customers can choose from a long list of options such as 3.21 and 3.92 rear axle ratios, anti-spin differential, engine block heater, folding trailer-tow mirrors, rubber floor mats, tire pressure monitoring system and a variety of tow hooks.
Available in short- and long-bed configurations, in two- and all-wheel drive configurations, the Tradesman has a maximum towing capacity of 10,450 lbs. According to Ram, the 4x2 models return 20 mpg (11.7 lt/100 km) on the highway.
“The Ram Tradesman is named for -- and aimed at -- the heart of our business”, said Fred Diaz, President and CEO, Ram Truck Brand, Chrysler Group LLC. “This is a hard-working truck for hard-working people. Durability, reliability and value for the money are the top three considerations for our customers. Their truck is the most important tool they own and one they’ll use every day. The Ram Tradesman is a truck they can depend on”.
The 1500 Tradesman is due for launch in the second quarter of 2011, with a starting MSRP of $22,780, including the $975 destination charge.
We received some e-mails asking us if the green-colored Ram truck hiding behind the Chrysler-ized Prius 300C we showed you earlier today was a tricked out Dodge, or if, like many other project cars shown at the Tokyo Auto Salon, this too was a replica. The answer is it's a Ram Truck clone based on the Mazda Bongo Friendee, which is a Japanese domestic market MPV with seating for eight, offered between 1995 and 2005. Like the Prius 300C, the Ram Truck Friendee was built by a team of students from the Saitama Institute of Automotive Technology.
The largest of Chrysler's recalls involves 65,180 Dodge Journey vehicles manufactured from November 1, 2007, through September 7, 2008. According to a posting on the National Highway Traffic Safety Administration [NHTSA], the wires within the front door wire harnesses may fatigue and break. If this happens, the side-impact sensors may not work resulting in inoperative side airbags. Chrysler said it will replace the left and right door wiring harnesses free of charge.
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Until 2016, when the new mandates take effect, manufacturers must reach an average fleet economy of 35.5 mpg (6.63 lt/100 km), while light trucks will have to return around 30 mpg or 7.84 lt/100 km. Given that around 50 per cent of vehicles sold in the U.S. in the first 11 months of the year were light trucks, it’s clear that the likes of Ford and GM have to act fast.
Read more »Until 2016, when the new mandates take effect, manufacturers must reach an average fleet economy of 35.5 mpg (6.63 lt/100 km), while light trucks will have to return around 30 mpg or 7.84 lt/100 km. Given that around 50 per cent of vehicles sold in the U.S. in the first 11 months of the year were light trucks, it’s clear that the likes of Ford and GM have to act fast.
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If your car is on the list (scroll down), you should make sure to keep that chunk of metal locked down. As in, put a ring on it and don't let anyone near it.
Most Stolen Vehicles in the US in 2009:
As you can see in these official pictures, the Ram brand gets to keep Dodge's well-known horn logo while Dodge, which will be positioned as a sporty and youth-orientated passenger car maker, adopts a new insignia featuring two red slashes that's inspired by the Chrysler Group's SRT performance brand.
